The power of data to anticipate the market.

Capture market trends thanks to research, anticipate competitors’ actions with Market Intelligence, define prices thanks to Forecasting and Price Optimization systems. With the power of data and the support of Maiora.

Find how

B2C.

We help B2C companies to:

Know.

both the market and the customers.

Anticipate.

le mosse e le strategie dei concorrenti.

Obtain.

competitors' moves and strategies.

Define.

the price of its products or services (new or existing).

Optimize.

the composition of your offer.

Implement.

more advanced analysis tools.
With dedicated services:
Consumer market research.
Commercial operational consulting.
Data management and analysis software.
Corporate training.
Focus on consumer preferences and buying propensity.

To gain a deep understanding of consumer preference dynamics and their buying propensity.

Through advanced analytical methods, we examine market trends, consumer needs, and purchasing behaviors.

These insights provide a solid foundation for developing marketing and product strategies tailored to meet customer expectations.

Ad hoc for the launch of new products.

Consumer market research is an essential tool for launching new products. We carry out detailed market analysis, evaluate the competition and identify untapped opportunities.

This data allows you to develop innovative products that respond to market needs and maximize opportunities for success.

Review prices and product range.

Reviewing pricing and product range is a critical process to remain competitive. We use market data and comparative analysis to determine effective pricing strategies.

Furthermore, we review the existing product range to optimize it according to consumer demands, ensuring better profitability.

Definition of up-sell, cross-sell, next-sell.

The definition of up-sell, cross-sell and next-sell is essential to increase the value of the average shopping cart.

Through data analysis, we identify opportunities for up-selling (offering higher-end products), cross-selling (offering complementary products) and next-selling (building customer loyalty with subsequent purchases).

These strategies increase profitability and customer satisfaction.

Revenue management.

Revenue Management is a key strategy for maximizing company revenues.

Through data analysis, we identify peaks and troughs in demand and dynamically adjust prices to optimize profitability.

This data-driven approach helps you maximize profits without compromising the value you deliver to your customers.

Price optimization of the range of one or more products.

Optimizing the prices of the product range is essential to maintaining competitiveness in the market.

We use an analytical approach to determine the ideal prices for each product in the range, ensuring optimal profitability.

This strategy allows you to balance profit margins with customer demand.

Customer segmentation and differentiated pricing.

Customer segmentation and differentiated pricing are the key to satisfying different customer needs.

We analyze data to divide customers into segments based on behaviors and preferences.

We then develop customized pricing strategies for each segment, maximizing profitability and customer satisfaction.

Commercial implementation plan for new prices and promotions.

A well-structured commercial implementation plan is essential to translate pricing recommendations into concrete actions.

We define a detailed plan to integrate the new prices and promotions into existing business processes.

This ensures that pricing strategies are implemented effectively, ensuring measurable results in the field.

Data integration e visualization.

We build reporting dasboards to guarantee our clients the integration of data regardless of their source - databases, applications, management systems, structured and unstructured files.

The data is grouped and cross-referenced within a single navigable dashboard, with the aim of guaranteeing a unified and consistent view of all company information.

Through tailor-made data integration systems, we allow companies to eliminate information fragmentation by allowing sharing and easier access to different users.

Data collection and analysis systems.

We develop dashboards and software for the automated analysis of company sales data, which can be integrated with external data and supported by recommendations based on statistical models.

Market intelligence systems.

We develop scraping algorithms for the automatic collection of data from the sites of the client company's competitors: information on prices, promotions, products/services.

The collected data is available in Excel/CSV format and also accessible from one or more online dashboards, where thanks to data visualization they are returned in a graphic and dynamic form to facilitate understanding and use.

Forecasting systems.

Forecasting and price optimization systems are used to maximize a company's commercial result.

Forecasting and price optimization are carried out through artificial intelligence algorithms, which analyze in a very short time enormous quantities of data containing sales performance, objectives, constraints, characteristics of end consumers and competitor prices, providing pragmatic and actionable price revision recommendations, on the rise and from a promotional perspective.

Corporate training on data management.

Corporate training in advanced data management and analytics is designed to help companies develop critical skills for extracting meaningful insights from data and optimizing business decisions.

Corporate training on management control.

Corporate management control training aims to provide companies with the skills necessary for efficient financial and operational management.

This includes business process analysis, financial planning, the use of key performance indicators, advanced control tools, informative reporting, risk management and practical implementation.

Our goal is to enable companies to immediately apply the skills they acquire to improve their financial and operational performance.

Maiora for B2C
companies.

Immediate results.

Maiora's market research and consultancy aim to allow companies to apply and implement commercial strategies in real time.

Operational training.

We support internal resources to allow optimal management of new technological solutions or processes implemented to achieve objectives.

Zero IT interventions.

We take care of the development and maintenance of our software at the top without requiring any intervention from the internal IT department.

The indsutries in which
we already operate.

We have successfully applied our methodologies in companies of different sizes and sectors, in Italy and abroad. Discover the B2C sectors in which we specialize.

Tourism & Leisure.
Food Service.
Real Estate.
Logistic & Transportation.
Luxury.
Retail & FMCG.

Let's let the people we've
worked with speak for themselves.

Luigi De Filippo.
REVENUE MANAGEMENT & COMMERCIAL

“The Maiora team has completed advanced analytical projects in the areas of pricing and planning. These projects have brought high added value to the company”

Maurizio Ammendolia.
REVENUE MANAGEMENT DIRECTOR

"Maiora successfully supported the company in translating the strategic directions of the project into concrete commercial actions, which brought immediate value"

Andrea Mincione.
PRICING SENIOR MANAGER

"Maiora supported the company to successfully launch quantitative market researches in 5 different markets to define the optimal pricing strategy of the new luxury cruise brand"

Get the most out of your data, now.
Operational commercial consultancy.
Development of data management and analysis dashboards.
Consumer market research.