Molte aziende hanno già integrato i vantaggi competitivi dei dati alla loro realtà. Scopri le loro esperienze e gli obiettivi raggiunti insieme.
Filter projects.
To know the menus, prices and food delivery promotions of restaurants in the different neighborhoods of the city, to increase market share and commercial effectiveness.
CHALLENGE.
To know the menus, prices and food delivery promotions of restaurants in the different neighborhoods of the city, to increase market share and commercial effectiveness.
METHOD.
We have developed a market intelligence system which, through web scraping algorithms, automatically downloads price information from food delivery platforms. Through automated mapping we integrate this data with that of the restaurant to carry out comparative analyses. to give you an always up-to-date and timely comparison.
RESULT.
The customer has a detailed, timely and always updated comparison between his products and prices and those of the competition.
To have a detailed and always updated view of competitors' prices, promotions and B2C commercial initiatives, across different geographical areas.
CHALLENGE.
To have a detailed and always updated view of competitors' prices, promotions and B2C commercial initiatives, across different geographical areas.
METHOD.
We have developed a market intelligence system which, through web scraping algorithms, automatically downloads price information from competitor sites and integrates it with the client company's data, thanks to mapping mechanisms that derive from our knowledge of the sector. The customer gets access via an effective and simple to use web UI.
RESULT.
Always up to date and punctual monitoring of competitors' price trends.
Inability to carry out analyzes by customer and the need to associate all bookings with unique customers, starting from incomplete data (personal, vehicle and purchase data).
CHALLENGE.
Inability to carry out analyzes by customer and the need to associate all bookings with unique customers, starting from incomplete data (personal, vehicle and purchase data).
METHOD.
Development of a data integration and deduplication algorithm, which automatically recognizes that each booking belongs to a specific customer. We then developed an online data and analytics tool and an ongoing reporting process to support the marketing department's analysis and decisions.
RESULT.
Complete and timely analyzes that lead to more effective marketing initiatives and more bookings.
Associate each employee with their own employment documents, present in the company in different formats, to guarantee complete access and privacy.
CHALLENGE.
Associate each employee with their own employment documents, present in the company in different formats, to guarantee complete access and privacy.
METHOD.
We have developed a text mining algorithm that has allowed the massive analysis of the main elements contained in the text of over 10,000 individual employee documents, from 1985 to today.
RESULT.
Document-employee match 99.7% correct.
Need to monitor the sales performance of the 9 F&B brands of the ghost kitchen, coordinating the supply and management of the warehouse.
CHALLENGE.
Need to monitor the sales performance of the 9 F&B brands of the ghost kitchen, coordinating the supply and management of the warehouse.
METHOD.
Development of an analytics and warehouse management system, based on algorithms for integrating sales, product, cost and warehouse data.
RESULT.
Complete control of performance, costs and revenues, with reduction in food waste.
Ongoing decision support for pricing and promotion decisions of the revenue management team, to maximize revenue opportunities.
CHALLENGE.
Ongoing decision support for pricing and promotion decisions of the revenue management team, to maximize revenue opportunities.
METHOD.
Development of an artificial intelligence system for forecasting future sales, capable of recommending actions to be taken to optimize prices, monetize revenue opportunities and reduce demand issues.
RESULT.
+18% turnover in 2022.
Redefinition of the commercial and pricing strategy for the 2024-2025 season, having an increase in capacity for the construction of new ships.
CHALLENGE.
Redefinition of the commercial and pricing strategy for the 2024-2025 season, having an increase in capacity for the construction of new ships.
METHOD.
We have developed an analytical model with artificial intelligence algorithms to identify price increase revenue opportunities in advance. Our model included clustering algorithms, elasticity calculation and price optimization.
RESULT.
+2% estimated turnover.
Launch of a new ultra-luxury cruise line in several countries. The company needed to design the product and an effective commercial strategy, in a market already populated by important global players.
CHALLENGE.
Launch of a new ultra-luxury cruise line in several countries. The company needed to design the product and an effective commercial strategy, in a market already populated by important global players.
METHOD.
Consumer research on an external panel of respondents selected on the basis of sociodemographic and income characteristics consistent with the reference target, in France, Germany, Italy, the United Kingdom and the United States. The research allowed us to identify and measure the product preferences and willingness to spend of each customer segment.
RESULT.
Effective product, pricing and placement strategy, implementable from day 1.
On average, our customers obtain an economic return that is 30 times higher than the investment made for our services.
Let's let the people we worked
with speak for themselves.
"Maiora supported the company to successfully launch quantitative market researces in 5 different markets to define the optimal pricing strategy of the new luxury cruise brand"
"Maiora successfully supported the company in translating the strategic directions of the project into concrete commercial actions that brought immediate value"
“The Maiora team has completed advanced analytical projects in the areas of pricing and planning. These projects have brought a high added value to the company”
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