We design, launch and analyze market research to quantify consumers’ purchasing preferences, perception of value and willingness to spend for specific products and services.
Through market researches we help companies develop and refine new products and services, as well as implement value-based pricing strategies to increase sales and market share.
We carry out consumer research for your current consumers (through the company CRM) or with panels of potential consumers based on your goals.
We use this data to provide our clients with useful guidance and recommendations for defining the most competitive strategies for their consumers and objectives.
sales and market share.
3 steps: company size, who you are and your email - and we proceed to schedule the call.
Market research is based on precise processes and methodologies. Over the years, we have increasingly refined our approach.
Session to define the products and services to be tested in questionnaire, with the company's stakeholders. It is mostly done for the launch of new products/services.
Set of products/services with related price levels, e communication necessary to facilitate understanding of survey.
The questionnaire is accessible from PC and mobile, and is sent via email or SMS to respondents, who may be part of a panel internal to the company or external.
- Qualitative: profiling of respondents
- Quantitative (conjoint): preferences and price levels
- Validation of the answers
The conjoint statistical analysis, combined with the profiling of respondents, allows to measure preferences, availability to spending and price elasticity of different consumer segments.
- Optimal configuration of products/services and bundles
- Optimal prices and timely estimate of the impact on revenues and margins
Based on the specific objectives of the company, the commercial plan (product, price, promotions), supported by data and from the analysis of consumer research.
The company obtains a detailed business plan, applicable from day 1, with pragmatic recommendations on the configuration of the product, prices and promotions.
Let our clients speak about us.
"Maiora has successfully supported the company in translating the strategic directions of the project into concrete business actions that have brought immediate value."
"The Maiora team has completed advanced analytical projects in pricing and planning areas. These projects have brought high added value to the company."
"The data research and analysis project carried out by Maiora has allowed us to implement new services at optimal prices."
Our mission: to place data at the heart of everything.
