Monitor the
competition.

Through market research and market intelligence systems you can automatically collect and map enormous quantities of competitor data, guaranteeing you a unique competitive advantage for defining commercial strategies.

Monitor competitors' business activities.
Compare competitor products.
Design and implement mystery shopping activities.
Compare competitor prices.
Compare competitor promotions.
We automatically collect and map competitor data.

To anticipate your competitors' business strategies, you need to know them. Once you understand how, the rest is automatic.

WITH MAIORA YOU CAN:
Monitor competitors' business activities.
Compare competitor products.
Design and implement mystery shopping activities.
Compare competitor promotions.
Services to optimize processes:
Data management and analysis software.
Consumer market research.
Mistery shopping
Market intelligence systems.
b2cpmi
We develop scraping algorithms for the automatic collection of data from the sites of the client company's competitors: information on prices, promotions, products/services. The collected data is available in Excel/CSV format and also accessible from one or more online dashboards, where thanks to data visualization they are returned in a graphic and dynamic form to facilitate understanding and use.
Focus on consumer preferences and buying propensity.
To gain a deep understanding of consumer preference dynamics and their buying propensity. Through advanced analytical methods, we examine market trends, consumer needs, and purchasing behaviors. These insights provide a solid foundation for developing marketing and product strategies tailored to meet customer expectations.
Ad hoc for the launch of new products.
Consumer market research is an essential tool for launching new products. We carry out detailed market analysis, evaluate the competition and identify untapped opportunities. This data allows you to develop innovative products that respond to market needs and maximize opportunities for success.
Review prices and product range.
Reviewing pricing and product range is a critical process to remain competitive. We use market data and comparative analysis to determine effective pricing strategies. Furthermore, we review the existing product range to optimize it according to consumer demands, ensuring better profitability.
Definition of up-sell, cross-sell, next-sell.
The definition of up-sell, cross-sell and next-sell is essential to increase the value of the average shopping cart. Through data analysis, we identify opportunities for up-selling (offering higher-end products), cross-selling (offering complementary products) and next-selling (building customer loyalty with subsequent purchases). These strategies increase profitability and customer satisfaction.
Competitor range and price analysis.
b2bb2cpmi
Mystery Shopping provides an objective overview of competitors' business operations, highlighting areas of strength and weakness. This information allows companies to make informed decisions to improve the quality of their services, customer satisfaction and market competitiveness.

On average, our customers obtain an economic return that is 30 times higher than the investment made for our services.

Let's move on to practical examples.
+5%
margin
Review of price list and discount plan.

New optimized price and discount levels to better manage customer contracts and customized tools to improve performance and purchases.

+2-4%
ticket revenue
Adoption of a new Revenue Management System.

Complete adoption of the system, best practices for short-term revenue increase, 2000+ prices automatically updated every day.

+15%
of revenues
Value-based consumer research for new strategic pricing.

New pricing strategy with 4 experiential bundles to increase customer satisfaction and company profitability.

The right choice for your business, whatever it is.
B2B.

We work together with B2B companies to integrate and maximize the data available to them, supporting them in reducing waste and costs.
B2C.

From consumer analysis to competitor studies, we help B2C companies to always be one step ahead of the market.
SMEs.

Step by step, data by data, we support small and medium-sized businesses in the digitalization and data management process.
We are different from the competition.
High operability.
One-to-one relationship.
High return on investment.
Increase
sales.
Optimize
processes.

Our mission: to place data at the heart of everything.

Maiora is a forward-thinking consulting company specialized in advanced data analysis and management services. We identify and implement highly effective strategies to optimize prices, increase revenues, and improve both internal and external business processes.
Learn more about us